Claudio Erba: Marketing

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martedì 28 agosto 2007

Cash Caws and Wild Cats

Cash Caws and Wild Cats is a "Marketing Survival Manual" for IT professional, Small or De-Structured IT companies that aim to suggest how to gain customers and the right way to communicate with the market.

It was written by me last summer and translated in English this Year. You can download it from Scribd, Hope you can Enjoy.
Claudio

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About Claudio

Degree in Marketing and company communication at Catholic University of the Sacred Heart in Milan (Texts about E-Learning and Open Source Business Models) and “Marketing Communication” certify by Internet Advertising Association (http://www.iaaglobal.org).

Since 1994, he has supervised, in Italy and abroad (China, Germany, USA), web oriented projects by coordinating software development activities for companies and public bodies of big and very big dimensions.

Until 2006 he was teacher of “CMS Systems” at the University of Florence (Master’s degree in Multimedia and Internet Engineering University of Florence/RAI)

Co Owner and CEO of Docebo “The open source e-learning company”, a company developing E-Learning open source software for big companies, the Civil services and Ministry of Health.

Dr. Claudio Erba is available for speech around the world in this topics:

Strategic marketing and management in de-structured companies
Strategic marketing and management focused on teaching to Asian companies in how to compete in complex marketing environment
Strategies and business model for Open Source software
E-Learning and E-Learning 2.0
The web 2.0 Marketing

Contact: claudio@claudioerba.com

Claudio Erba

martedì 28 agosto 2007

Cash Caws and Wild Cats

About Claudio

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